The most important social media engagement metric is time.
And with Facebook’s 2+ billion users spending more time watching live video, imagine how much exposure you can tap into with live video.
Now listen closely: the recent explosion of live streaming has led to billions of people having a mobile television studio within arm's reach.
And if you understand how to harness the potential of live video, you can completely change the way you do business. But if you don’t, you or your business can become irrelevant, especially to the next generation of consumers.
So wouldn’t now be the best time for you to jump in?